The Basics



An investor’s attitude toward risk is central to the way he or she makes investment decisions.

It will strongly influence not just their likelihood of losing money but also the extent of the returns their investments are expected to generate. For most investors the term “risk” focuses primarily on the possibility that their investments might either incur a loss (“downside risk”) or fail to make a profit (“upside risk”). A key question that investors must ask themselves is how they might respond to an unexpected fall in the value of their investments. Only then can they take decisions on investments that match their risk comfort levels.

Direct Investment
Risk and volatility
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