Investing by style


About investing by style

Fund managers can choose between different styles of investing, for instance between shares defined as “growth” or “value”, or...

Growth shares

Growth shares are generally those of companies that may already have demonstrated rapid price growth and offer the potential to continue to grow rapi...

Value shares

Value shares are stocks that are considered to be underpriced by the market and therefore represent an attractive investment opportunity. These are o...

Company size

Investment style can also be categorised according to the size of the company that the fund manager invests in. Companies are measured by market capit...